Scope and Purpose

Piedmont Magazine is a quarterly, four-color business magazine designed to promote the businesses and economy of the four-county Virginia/North Carolina border region that includes Patrick, Henry and Pittsylvania and Counties in Virginia and Rockingham County in North Carolina.

Located between the Roanoke area to the north and Greensboro and the Triad of North Carolina to the south, this four-county region is marked with beautiful rolling countryside and with cities that are making important strides toward retooling their economies for the 21st century. Piedmont Magazine will tell the stories of this progress with accuracy, energy and enthusiasm.

The magazine will be advertising driven and will be distributed in the four-county area free of charge through chambers of commerce, advertisers, other key distribution sites and a limited subscription list. Its target audience will be business, governmental and nonprofit leaders in the region, businesses exploring relocation to the area and civic-minded members of the public in the region.  

Each issue will focus thematically on a business segment common to the area and will include an overview of the segment as well as profiles, interviews, guest pieces, letter from readers, book reviews and a travel piece related to each theme and to the region’s economic development.